Blockchain and Web3 towards a mass market in 2023

Blockchain and Web3 towards a mass market in 2023

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4 min read

We are already in 2023. First working day of the year. Experts in the most diverse and rare subjects have already made their predictions for 2023.

The general tone is far from euphoric. Even in the New Year’s Eve television specials, those streamers and glitter, the next year was breathed more as a threat than as an opportunity. Unlike other years, predictions and celebrants of the new year seemed to have assumed the function of warning us: be careful with what is coming! Well, although with respect to the Blockchain ecosystem there have not been such public celebrations, because the mainstream media only echoes the ecosystem when they can include the information on the event pages, there have also been predictions. Some predictions that are far from the general pessimism, which speak of a solid ecosystem. Stronger than a year ago. Of course, some predictions that implicitly call for less noise from heroes and more quiet work.

Blockchain 2023

If we look at 2022 from DeFi, DAOs, NFTs, the progressive immersion of the large technology operators in Web3 or the scalability of some blockchain, we have to conclude that technology, Blockchain web3 marketplace developmet with evolving more than favorably. However, it must be recognized that there has been a lot of noise, especially in relation to cryptocurrencies.

The front pages of the traditional media have been focused on the crypto winter and opaque behaviors or excessively inclined to media posturing. A noise that, of course, has not helped to increase the critical mass of users. Moreover, to the extent that it has managed to terrorize society, it has set it apart. That, without counting our particular brother-in-law on New Year’s Eve with him: “if I already said so, that this about cryptocurrencies….”, while he looks over all the diners. Serious companies, those that have their focus on a horizon of several years, have gone the other way. Fortunately, our brother-in-law doesn’t work in any of them.

Buterin and the crypto winters

It’s true, 2022 had many loud bangs. When spring came, the case of the moon and UST gave us goosebumps. He followed Elon Musk’s soap opera with Twitter, where the media featured a bipolar character. A good face of a Renaissance quasi-genius, which he had managed to make the Tesla car brand a world reference in luxury and innovation. A face seasoned with its important role in the space industry. An industry so linked to the States.

On the other hand, the bad face of the dogecoin driver in particular and cryptocurrencies in general. The media narrative leaned towards a sort of abduction of Musk to this “dark” side, when he finally decided to acquire Twitter. Meanwhile, the crypto winter was still installed between us. Buterin added fuel to the fire. Vitalik said that crypto winters are good for improving technology and proposing more refined projects. Something reasonable; but that put more height in the trust wall that potential new users had to overcome. Sam Bankman-Fried and his band took care of the final negative firework, offering a lamentable image that quickly spread to the entire ecosystem. A huge noise that has generated suffering even in serious companies, as is the case with some exchanges.

Survivors

There has been suffering and major falls. But the survivors are there. With more solidity. Despite the fact that the regulatory framework is advancing slowly and more concerned with control and taxation than with promoting innovation. Although this goes by neighborhoods. Rather, by country. Meanwhile, Estonia surpasses Spain in per capita income, having opted for a framework that facilitates innovation -with Blockchain at the center- instead of the subsidy .

The crypto winter and its noises have somewhat slowed down the process of Blockchain and web3 towards a mass market. But not the plans of the ecosystem actors; nor, above all, the routes of the great actors of web2 to web3. Daisy Wolf and Vijay Pande published an interesting post on Andreessen Horowitz’s site in which they pointed out this movement by GAFA (Google, Apple, Facebook, Amazon).

The health of blockchain and consumers in 2023

A movement that has the health of consumers as an intermediate stage or instrument. It must be taken into account that the health industry accounts for a fifth of the GDP in the United States. The advantage that these large technological operators have is a deep knowledge of the consumer, especially carved through their digital footprints, a know-how in the loyalty of that consumer.

Entering a field, that of health, marked by the distance that the big brands in the health industry tend to have from the consumer. As they point out, there is an obstacle, that of the large mediators, such as insurers or the public health system. For this reason, a dismediation is proposed, at least relative, in which care is carried out through smartphones, with, for example, periodic recording of your heart rate, cholesterol levels, weight, exercise that you do, etc. Dismediation in surveillance and incentives to provide data and those behaviors that improve health. Something that sounds a lot like the present of Blockchain development company and its future. It is possible that the health of the Blockchain passes through the health of all .